Joico LumiShine Demi-Permanent Liquid Hair Color 2 fl.oz-10PV Platinum Violet Lightest Blonde K-Beauty Formulated with ingredients to strengthen

Formulated with ingredients to strengthen and protect your hair

Elevate your hair care routine with It's A 10 Scalp Restore Miracle Charcoal Shampoo and experience the miracle of a revitalized scalp

and more manageable hair with every wash

Perfect for daily use to maintain a sleek

Ideal for both wet and dry hair

Joico LumiShine Demi-Permanent Liquid Hair Color 2 fl.oz-10PV Platinum Violet Lightest Blonde K-Beauty Formulated with ingredients to strengthenExperience vibrant, long lasting color with Joico LumiShine Demi Permanent Liquid Hair Color in 10PV Platinum Violet Lightest Blonde. This gentle formula enhances your hair with radiant violet tones while adding shine and softness without harsh damage. Ideal for brightening blonde shades and neutralizing brassiness, it delivers a luminous, salon quality finish that boosts confidence and style with every application.