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The low cost might be the biggest appeal to this commanderit can die twice and you still cast it for the same mana as Aesi, Tyrant of Gyre Strait on the first cast

A dog with attack stats

This is not a criticism

Many decks are built around utilizing creatures in this way

This is a pretty good reason for it

Avatar of Discord is an early game beater, Blazing Specter for a little more discard, Doomed Necromancer to get back some utility creatures, Master of Cruelties cause why not, Ophiomancer to make little chump blockers with deathtouch which is really good cause mid to late game my opponents are gonna want to keep the little creatures they have, Thrill-Kill Assassin as a little early game threat cause of the deathtouch