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Clear and Accessible
Audit and Leadership Series
the new Enforcer
Een verdiepend hoofdstuk (hoofdstuk 14) is toegevoegd
The emphasis is on interaction
Shaping our inner world. Corporate brands and culture. M.M. Mok Clear and AccessibleShaping our inner world. Corporate brands and culture. provides a clear introduction to corporate culture and brand strategy. This hardcover study book focuses on shaping our internal organization and the role of corporate branding in business management. The book is suitable as a reference work and offers an accessible, structured approach to the subject. Readers gain concrete insights into the process of shaping our inner world within organizations.
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